Essential Clean
A refresh for everyday wear — uppers, laces and midsoles.
Premium trainer cleaning and restoration.
Hand-finished care for the pairs you actually wear. Cleaned, restored and protected by specialists — the flagship business of Chino Group.
Services
Care matched to the material
Deep Clean
Full teardown clean for heavily worn or stained trainers.
Premium Restoration
Re-dye, repaint and rebuild tired pairs to near-new.
Suede Care
Gentle lift, nap restoration and protective sealing.
Leather Care
Conditioning, crease care and a clean, even finish.
Sole Whitening
Oxidation reversal for bright, factory-fresh soles.
Odour Removal
Anti-bacterial treatment that neutralises, not masks.
Gallery
Before & after
Air Force 1 — Deep Clean
Runner — Sole Whitening
Suede Low — Restoration
How it works
Four simple steps
1. Book
Choose your service and a collection slot online.
2. Collect
We collect locally or you post your pair to us.
3. Restore
Hand-cleaned by trained specialists, never machine-rushed.
4. Return
Boxed, protected and delivered back to your door.
Pricing
Simple, transparent pricing
Final pricing is confirmed at launch in 2026.
Essential
Everyday refresh
From £TBC
- Upper clean
- Midsole clean
- Fresh laces
- 48h turnaround
Deep Clean
Our most popular
From £TBC
- Full teardown clean
- Sole whitening
- Odour treatment
- Protective spray
Restoration
Bring them back
From £TBC
- Re-dye & repaint
- Suede or leather care
- Sole restoration
- Presentation box
Testimonials
What customers say
“Brought a pair I'd written off completely back to life. The sole whitening alone was worth it.”
“Careful, precise and properly communicated throughout. Feels like a premium service, not a favour.”
“Suede is notoriously hard to get right. These came back better than I expected.”
FAQs
Questions, answered
Most Essential and Deep Cleans are returned within 2–4 days. Restorations take longer as each pair is finished by hand.
Book a Clean
Bookings open at launch in 2026. Leave your email and we'll reserve your first slot.
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